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Marketing assistants are creative professionals with experience in areas like digital marketing, social media management, content creation, paid ads and paid media, video editing, podcasting, basic graphic design and copywriting. Law firms use marketers to advertize their services and reach new clients.
A marketing assistant might be specialized in a particular area of marketing such as digital marketing, social media management or content creation. They may also have experience in a particular area of law.
Marketing assistants might hold a Bachelors degree or similar; however, this is not necessary, and practical experience is often more valuable.
Do you have experience with social media management?
Look out for experience in the social media platforms your firm uses, such as Twitter/X, Instagram, Facebook, YouTube and TikTok.
What experience do you have with paid ads/paid media?
Many law firms use paid ads platforms like Meta Ads and Google Ads to promote their services to relevant audiences. Look out for experience in these tools.
Which areas of law do you have experience with?
While most marketing skills are transferrable, you may still want to evaluate whether their previous experience is applicable to your role, especially in highly specialized firms.